Adidas opened 1175 sub branches in China last year. At present, they have 6700 sales outlets, and the corporation’s annual sales amount in Chinese market has already surpassed 1 billion Euros. Adidas will keep on enlarging investment, expanding e-sales platform and extending storage logistics market in China. It has been anticipated that in the year of 2012, there will be double-digit growth in Chinese world of warcraft mounts market sales. Thanks to wholesale, retail and other businesses’ double-digit growth, Adidas group’s sales revenue in the year of 2011 was increased 13% than what they had expected, which reached 13.3 billion Euros, creating a new record high. Adidas had anticipated in last year’s November that being benefited from the final match of European Championship and London Olympic Games, in the year of 2012, the corporation’s earnings per share would be added 10% to 15%.
In addition, Adidas was named to the FTSE Index of Social Responsibility. And it was the only sports goods company that yearly released sustainable development reports since 2000. The sustainable development work of Adidas Group is going to emphasize these aspects below. Adidas, in the first place, want to eliminate materials and handicrafts that are pollutants out by means of development. And it wants to use the tcg mounts for sale sustainable development’s materials and practices. In the next place, Adidas is going to apply recycled materials so long as technology permits. Thirdly, Adidas is committed to avoid using PVC in all product categories. Nowadays; PVC is not included in ninety-nine percent products.
In the international market, “Made in China” has been involved in constant troubles. On the one hand, low prices always resulted in other countries’ “anti-monopoly” suitcases, and on the other hand, the “inferior products” title was endowed. There was urgent need for “Made in China” to pursue opportunities and to upgrade its goods under such circumstance. And then to realize the transfer of China from a “manufacturing power” to a “knowledge power”. Thinking from other aspects, the factory closure of Adidas in China is both an opportunity and a challenge. On the one hand, it has to buy wow mounts online go from the research and technology level, and on the other hand in the meanwhile, is the same truth in the sector of garment manufacturing if “Made in China” intends to realize the transfer to the original field of “Made by China” from the processing plants that produce cheap products.
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